Hi, I’m Phoebe, a product designer striving to make people's life better!

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How I work

Design Process

Define problem,

identify goal

Apply methodology

Set up

hypothesis

Build the experience by flows 

Visual

Mock-up 

Focus on the 'why'.

Define what's the problem we have now, what's the limitation, and what's the goal we are about to achieve?

Search for suitable methodology to approach the problem, having empathy on who we are designing for.

Set up hypothesis base on theoretical assumptions or data observations.

Define success, set up observation metrics.

Contextualize hypothesis into experience, by building or slightly modifying user flows.

Create visual mock-up if needed.

...keep an eye on the feedback and keep iteration.

Recent work

Redesigning Whoscall In-app-purchase experience

GOGOLOOK

2018

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Redesigning Whoscall Landline paper quick-guide

GOGOLOOK

2018

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Whoscall Number product landing page design

GOGOLOOK

2018

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Call Defender product landing page design

GOGOLOOK

2019

Redesigning FiToBe health management apps

WATICS

2017

Research methodology

Multiple projects

Visual Design

Multiple projects